Calling for a multisensory perspective on customer service co-creation
Year of publication: |
2020
|
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Authors: | Fließ, Sabine ; Dyck, Stefan ; Volkers, Maarten |
Published in: |
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis. - Wiesbaden : Springer Gabler, ISBN 978-3-658-28671-2. - 2020, p. 77-104
|
Subject: | Kundenservice | Customer service | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Callcenter | Call centre |
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