Can all brands innovate in the same way? : a typology of brand position and innovation effort
Year of publication: |
2010
|
---|---|
Authors: | Beverland, Michael B. ; Napoli, Julie ; Farrelly, Francis |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 1, p. 33-48
|
Subject: | Markenartikel | Brand | Produktentwicklung | New product development | Markenimage | Brand image |
-
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T., (2018)
-
Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke, (2015)
-
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen, (2013)
- More ...
-
Measuring consumer-based brand authenticity
Napoli, Julie, (2014)
-
Measuring consumer-based brand authenticity
Napoli, Julie, (2014)
-
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie, (2016)
- More ...