Can buzzing bring business? : social interactions, network centrality and sales performance : an empirical study on business-to-business communities
Yin Zhang, Baozhou Lu, Haidong Zheng
| Year of publication: |
2020
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|---|---|
| Authors: | Zhang, Yin ; Lu, Baozhou ; Zheng, Haidong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 112.2020, p. 170-189
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| Subject: | Network centrality | Online business-to-business community | Sales performance | Social interaction | Third-party certification | Soziale Beziehungen | Social relations | Soziales Netzwerk | Social network | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Unternehmensnetzwerk | Business network | Social Web | Social web | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012230575