Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Muhammad Mohsin Butt and Ernest Cyril de Run
| Year of publication: |
2012
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|---|---|
| Authors: | Butt, Muhammad Mohsin ; Run, Ernest Cyril de |
| Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 25611033. - Vol. 17.2012, 1, p. 13-39
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| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010058630