Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
| Year of publication: |
2010
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|---|---|
| Authors: | Butt, Muhammad Mohsin ; Run, Ernest Cyril de |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 22534994. - Vol. 11.2010, 3 (31.8.), p. 189-204
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