Can in-store recommendations for online-substitutive products integrate online and offline channels?
Year of publication: |
2023
|
---|---|
Authors: | Hu, Xiaojian ; Qiu, Ju ; Zhao, Ju ; Li, Yang |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-14
|
Subject: | Cross-channel integration | Offline-to-online recommentation | Synergy | Cannibalization |
-
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda, (2021)
-
ВЯЧЕСЛАВОВИЧ, ДЕМКИН ИГОРЬ, (2009)
-
The impact of cross-channel integration on retailers' sales growth
Cao, Lanlan, (2015)
- More ...
-
Quality disclosure in the presence of strategic consumers
Zhao, Ju, (2020)
-
Corporate Scandal Spillovers : An Empirical Study of the Dieselgate Using Twitter Data
Jourdan, Julien, (2019)
-
Entry mode selection and its impact on an incumbent supply chain coordination
Cao, Zong-Hong, (2015)
- More ...