Konsequentes Brand Equity Management für mehr Effektivität in der Markenkommunikation
Markus Pfeiffer; Markus Zinnbauer
| Year of publication: |
2008
|
|---|---|
| Authors: | Pfeiffer, Markus ; Zinnbauer, Markus |
| Published in: |
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele. - München : Vahlen, ISBN 978-3-8006-3433-0. - 2008, p. 367-382
|
| Subject: | Markenimage | Brand image | Messung | Measurement | Return on Investment | Return on investment | Telekommunikationssektor | Telecommunications industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003694407