Can't take my eyes off of the model : the impact of sexual appeal and product involvement on selective attention to advertisements
Zijian Gong, Steve Holiday, and R. Glenn Cummins
| Year of publication: |
2021
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|---|---|
| Authors: | Gong, Zijian ; Holiday, Steve ; Cummins, R. Glenn |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 2, p. 162-174
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| Subject: | Visuelle Wahrnehmung | Visual perception | Sexualität | Sexuality | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2020.1803089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515111