Redefining rational and emotional advertising appeals as available processing resources : toward an information processing perspective
Zijian Gong and R. Glenn Cummins
| Year of publication: |
2020
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|---|---|
| Authors: | Gong, Zijian ; Cummins, R. Glenn |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 2, p. 277-299
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| Subject: | appeals | processing | recall | relevance | resource allocation | STRT |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1699631 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179123