Capital indicators for hotel customer experience to support strategic management
Célia M.Q. Ramos, Rashed Isam Ashqar, Nelson Matos, Carlos M.R. Sousa
| Year of publication: |
2023
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|---|---|
| Authors: | Ramos, Célia M. Q. ; Ashqar, Rashed Isam ; deMatos, Nelson Manuel da Silva ; Sousa, Carlos M. R. |
| Published in: |
Measuring consumer behavior in hospitality for enhanced decision making. - Hershey, PA : IGI Global, ISBN 978-1-6684-6607-0. - 2023, p. 12-33
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| Subject: | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Immaterielle Werte | Intangible assets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-6607-0.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014295066