Case 5: Tesla's entry and the evolving dynamics of the electric vehicle market in Malaysia
Year of publication: |
2024
|
---|---|
Authors: | Yee Qin Lee ; Soo Yeong Ewe |
Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 63-78
|
Subject: | Automotive industry | Challenges of electric vehicle | Electric vehicle | Electric vehicle penetration | Malaysia | Tesla | Elektrofahrzeug | Kfz-Industrie | Markteintritt | Market entry |
-
Incumbents' responses to innovative entrants : a multi-country dynamic analysis
Diekhof, Josefine, (2017)
-
Incumbents' asymmetric responses to environmentally friendly entrants in the automotive industry
Diekhof, Josefine, (2017)
-
Donada, Carole, (2016)
- More ...
-
Networking externalities and the perception of innovation characteristics : mobile banking
Soo Yeong Ewe, (2015)
-
Consumer behavior during and post-COVID-19 in Indonesia and Malaysia
Tjiptono, Fandy, (2022)
-
Transformation of personal selling during and after the COVID-19 pandemic
Soo Yeong Ewe, (2022)
- More ...