Cases in strategic marketing
David Rosenthal ; Lew G. Brown
| Year of publication: |
2000 ; Upper Saddle River, N.J.
|
|---|---|
| Authors: | Rosenthal, David W. ; Brown, Lew G. |
| Publisher: |
Prentice Hall |
| Subject: | Marketing | Strategisches Management | Fallstudiensammlung |
| Extent: | XIII, 610 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-086359-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004818529