Casino service quality, tiered customer segments, and casino player retention
Year of publication: |
2012
|
---|---|
Authors: | Prentice, Catherine ; King, Brian ; Ohtsuka, Keis |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 33.2012, 4, p. 277-291
|
Subject: | Glücksspiel | Gambling | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Malaysia |
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