Catering to older consumer's customer service needs
Simone Pettigrew
| Year of publication: |
2011
|
|---|---|
| Authors: | Pettigrew, Simone |
| Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 217-228
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Dienstleistungsmarketing | Services marketing | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746324