Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
Year of publication: |
2001
|
---|---|
Authors: | Melewar, T.C. ; Saunders, John ; Balmer, John M.T. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 35.2001, 3/4, p. 414-427
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate identity | Corporate image | International marketing | Brands | Malaysia |
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