Cause related Marketing in Deutschland : theoretische Fundierung und empirische Analyse
Melanie Roos
| Year of publication: |
2012
|
|---|---|
| Authors: | Roos, Melanie |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Deutschland | Cause Related Marketing | Erfolgsfaktor | Verbraucherverhalten | Strukturgleichungsmodell |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 241 S. graph. Darst. 148 mm x 210 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Eberhard-Karls-Univ., Diss., 2011 |
| Notes: | Literaturverz. S. [203] - 241 |
| ISBN: | 3-8349-3934-X ; 978-3-8349-3934-0 ; 978-3-8349-3935-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009533688