Cause related marketing in the German retail sector: Exploring the role of consumers’ trust
Year of publication: |
2015
|
---|---|
Authors: | Hartmann, Monika ; Klink, Jeanette ; Simons, Johannes |
Published in: |
Food Policy. - Elsevier, ISSN 0306-9192. - Vol. 52.2015, C, p. 108-114
|
Publisher: |
Elsevier |
Subject: | Consumers’ trust | Cause related marketing (CrM) | Corporate Social Responsibility (CSR) | Retail sector | Structural equation modelling (SEM) |
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