Caused related marketing : between solidarity and competition within the Italian agri-food system
Year of publication: |
2006
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Authors: | Vastola, Antonella P. |
Published in: |
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany. - Bonn : Univ. ILB, ISBN 3-932887-84-0. - 2006, p. 153-162
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Subject: | Agroindustrie | Agro-industry | Ernährungsindustrie | Food industry | Marketing | Beziehungsmarketing | Relationship marketing | Italien | Italy |
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