Celebrating marketing's dirty word
Year of publication: |
September 2016
|
---|---|
Authors: | Moorman, Christine |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 5, p. 562-564
|
Subject: | Celebrity-Werbung | Celebrity endorsement | Marketing |
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