Challenges of cross-cultural marketing in the current times : to be or not to be global
Year of publication: |
2023
|
---|---|
Authors: | Gaganjot Kaur ; Sharma, Shalini |
Published in: |
Cultural marketing and metaverse for consumer engagements. - Hershey, PA : IGI Global, ISBN 978-1-6684-8312-1. - 2023, p. 96-108
|
Subject: | Internationales Marketing | International marketing | Interkulturelles Marketing | Cross-cultural marketing |
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