Changing dynamics in business marketing

Cover -- Guest editorial -- Business models in the business-to-business and business-to-consumer worlds - what can each world learn from the other? -- The impact of social media on the B2B CMO -- Marketing in B2B organisations: as it is -- as it should be - a commentary for change -- Businesses and mobile social media capability -- An analysis of business' acceptance of internet banking: an integration of e-trust to the TAM -- Understanding the strain of inter-personal relationships on employees -- Better together? A hospitality case for umbrella branding -- Book review