Channel champions : how leading companies build new strategies to serve customers
Steven Wheeler; Evan Hirsh. Foreword by William F. Stasior
| Year of publication: |
1999
|
|---|---|
| Authors: | Wheeler, Steven |
| Other Persons: | Hirsch, Evan (contributor) ; Stasior, William F. (contributor) ; Hirsh, Evan (contributor) |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Kundenmanagement | Management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXIV, 223 S. graph. Darst. 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 201 - 205 |
| ISBN: | 0-7879-5034-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013531564