Channel evolution : how new multichannel thinking can deliver competitive advantage
Lindsay Bruce, Krista Bondy, Rod Street and Hugh Wislon
| Year of publication: |
2009
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|---|---|
| Authors: | Bruce, Lindsay ; Bondy, Krista ; Street, Rod ; Wislon, Hugh |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 10.2008/09, 4, p. 329-335
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| Subject: | Wettbewerbsvorteil | Competitive advantage | Vertriebsweg | Distribution channel |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859061