Channel evolution : how new multichannel thinking can deliver competitive advantage
Lindsay Bruce, Krista Bondy, Rod Street and Hugh Wislon
| Year of publication: |
2009
|
|---|---|
| Authors: | Bruce, Lindsay ; Bondy, Krista ; Street, Rod ; Wislon, Hugh |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 10.2008/09, 4, p. 329-335
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869298