Characteristics of online shoppers in the European Union
Year of publication: |
2007
|
---|---|
Authors: | Guerreo, Mario Martinez ; Ortega Egea, José Manuel ; Gonzalez, Maria Victoria Roman |
Published in: |
Interactive and multi-channel marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99277-4. - 2007, p. 75-89
|
Subject: | Online-Handel | Online retailing | Kundenanalyse | Customer analysis | Empirische Methode | Empirical method | EU-Staaten | EU countries |
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