Edutainment experiences for children in retail stores, from a child’s perspective
Year of publication: |
2015
|
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Authors: | Feenstra, Florence ; Muzellec, Laurent ; Faultrier, Brigitte de ; Boulay, Jacques |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 47-56
|
Subject: | Shopping experience value | Edutainment | Consumer-retailer relationship | Children | Kinder | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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