Children's consumer socialisation agents in India
Year of publication: |
2014
|
---|---|
Authors: | Chaudhary, Monica ; Gupta, Aayushi |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 8.2014, 1, p. 76-93
|
Subject: | consumer socialisation | buying behaviour | socialisation agents | media | influence | India | Indien | Konsumentenverhalten | Consumer behaviour | Kinder | Children |
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