Chinese consumer ethnocentrism : a field experiment
Year of publication: |
2012
|
---|---|
Authors: | Bi, Xiao Gang ; Gunessee, Sailesh ; Hoffmann, Robert ; Hui, Wendy ; Larner, Jeremy |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 11.2012, 3, p. 252-263
|
Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Feldforschung | Field research | China |
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