Chinese consumers' purchasing : impact of value and affect
Year of publication: |
2013
|
---|---|
Authors: | Li, Ning ; Robson, Andrew ; Coates, Nigel |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 4, p. 486-508
|
Subject: | Marketing | Branding | Consumer behaviour | Fashion industry | Konsumentenverhalten | Mode | Fashion | China | Markenführung | Brand management | Markenimage | Brand image |
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