Have the mobile coupon preferences of millennials changed?
Samuel A. Spralls III, Richard L. Divine, and Michael S. Garver
| Year of publication: |
July-December 2016
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|---|---|
| Authors: | Spralls, Samuel A. ; Divine, Richard L. ; Garber, Michael S. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 6, p. 792-809
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| Subject: | choice based conjoint analysis | coupon preferences | discount | local coupons | millennials | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Rabatt | Rebate |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1214204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011632063