Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Year of publication: |
2005
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Authors: | Meuter, Matthew L. ; Bitner, Mary Jo ; Ostrom, Amy L. ; Brown, Stephen W. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 69.2005, 2, p. 61-83
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