Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Year of publication: |
2012
|
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Authors: | Belloni, Alexandre ; Lovett, Mitchell J. ; Boulding, William ; Staelin, Richard |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 4, p. 621-636
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | choice sets | college choice | utility on averages | statistical approximation | nonconvex optimization |
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