City marketing: Development plan for the municipality of Heraklion, Crete
Year of publication: |
2013
|
---|---|
Authors: | Metaxas, Theodore ; Deffner, Ale ; Chalkiadaki, Marigianna |
Publisher: |
Louvain-la-Neuve : European Regional Science Association (ERSA) |
Subject: | Place Marketing | branding | empirical research | Heraklion city | Greece |
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