"Click here to share with a friend" : a uses and gratifications approach to word-of-mouth marketing ettectiveness
Year of publication: |
2011
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Authors: | Coyle, James R. ; Smith, Ted ; Lightfoot, Elizabeth ; Neace, William ; Platt, Glenn J. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 4.2011, 4, p. 225-247
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Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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