Clicks and Bricks : Optimal Marketing Channels for a Durable Goods Firm
Year of publication: |
2013
|
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Authors: | Xiong, Yu |
Other Persons: | Yan, Wei (contributor) ; Xiong, Zhongkai (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Vertriebsweg | Distribution channel | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory |
Extent: | 1 Online-Ressource (35 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 22, 2013 erstellt |
Other identifiers: | 10.2139/ssrn.2246629 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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