Close encounters of the AI kind : use of ai influencers as brand endorsers
Year of publication: |
2021
|
---|---|
Authors: | Thomas, Veronica L. ; Fowler, Kendra |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 1, p. 11-25
|
Subject: | Markenführung | Brand management | Influencer | Künstliche Intelligenz | Artificial intelligence |
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