Co-creating value with online banking services : the case of Maybank
Year of publication: |
[2017]
|
---|---|
Authors: | Mahdzan, Nurul Shahnaz ; Mohd-Any, Amrul Asraf ; Zalfa Laili Hamzah |
Published in: |
Services marketing cases in emerging markets : an asian perspective. - [Cham, Switzerland] : Springer, ISBN 978-3-319-32968-0. - 2017, p. 5-16
|
Subject: | Malayan Banking Berhad | Finanzdienstleistung | Financial services | Dienstleistungsmarketing | Services marketing | Kundenintegration | Customer integration | Electronic Banking | Electronic banking | Selbstbedienung | Self-service | Malaysia |
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