Co-creation for innovation : why do customers get involved?
Year of publication: |
[2017]
|
---|---|
Authors: | Chasanidou, Dimitra ; Karahasanović, Amela |
Published in: |
Innovating for trust. - Cheltenham, UK : Edward Elgar, ISBN 978-1-78536-947-6. - 2017, p. 275-292
|
Subject: | Bankgeschäft | Banking services | Crowdsourcing | Dienstleistungsinnovation | Service innovation | Kundenintegration | Customer integration | Kundenbindung | Customer retention | Vertrauen | Confidence |
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