Designing for mobile value co-creation : the case of travel counselling
Year of publication: |
2014
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Authors: | Schmidt-Rauch, Susanne ; Schwabe, Gerhard |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 24.2014, 1, p. 5-17
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Subject: | Value co-creation | Mobile service | Travel customer support | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Mobilkommunikation | Mobile communications | Kundenwert | Customer value |
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