Co-operation as a marketing strategy in Mexico’s SMEs : an empirical evidence
Alternative title: | La Colaboración como Estrategia de Marketing en la Pyme de México |
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Year of publication: |
2012
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Authors: | Maldonaldo Guzman, Gonzalo ; González-Campo, Carlos Hernan ; Galvez-Albarracín, Edgar Julian |
Published in: |
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG. - Washington, D.C. : Georgetown University's Latin America Leadership Program, ISSN 1988-7116, ZDB-ID 2525542-3. - Vol. 6.2012, 2, p. 16-28
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Subject: | SMEs | corporate social responsibility | competitiveness | 7901 10-03-14; 7835/0206 | KMU | SME | Corporate Social Responsibility | Corporate social responsibility | Mexiko | Mexico | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zsfassungen in span. und portug. Sprache Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | 10.3232/GCG.2012.V6.N2.01 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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