Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty
Year of publication: |
December 2016
|
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Authors: | Alan, Alev Kocak ; Kabadayi, Ebru Tumer ; Yılmaz, Çengiz |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 10.2016, 4, p. 715-735
|
Subject: | Consumer experiences | Experiential marketing | Emotions | Store loyalty | Retail services | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Emotion | Kognition | Cognition | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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