Combating the negative effects of showrooming : successful salesperson tactics for converting showroomers into buyers
Martin Fassnacht, Sharon E. Beatty, Markus Szajna
| Year of publication: |
2019
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|---|---|
| Authors: | Faßnacht, Martin ; Beatty, Sharon E. ; Szajna, Markus |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 102.2019, p. 131-139
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| Subject: | Showrooming | Salesperson behavior | Consumer behavior | Interaction quality | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.05.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103948