Commentary: the cultural approach to branding
Year of publication: |
2015
|
---|---|
Authors: | Eckhardt, Giana M. |
Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 107-115
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Sozialer Wandel | Social change | Konsumentenverhalten | Consumer behaviour |
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