Commitment is an act, not a word : examining members' commitment to travel-related online communities
Year of publication: |
2020
|
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Authors: | Zhou, Yuan ; Berezina, Katerina ; Wu, Hui ; Kim, Woo Gon |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 91.2020, p. 1-11
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Subject: | Commitment | Online travel communities | Online comm | Unity characteristics | Personal and social influences | PLS-SEM | Social Web | Social web | Virales Marketing | Viral marketing | Mitarbeiterbindung | Employee retention | Online-Handel | Online retailing |
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