Commitment zum Mitkonsumenten : Konzeption und Folgen für die Customer Experience von Dienstleistungskunden
Year of publication: |
2012
|
---|---|
Authors: | Curth, Susanne ; Benkenstein, Martin |
Published in: |
Customer Experience : Forum Dienstleistungsmanagement. - Wiesbaden : Springer Gabler, ISBN 3-8349-4000-3. - 2012, p. 203-226
|
Subject: | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour |
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