Communicating Spanish banks' identities: the role of websites
Year of publication: |
2012
|
---|---|
Authors: | Bravo, Rafael ; Pina, José M. ; Matute, Jorge |
Published in: |
Online Information Review. - Emerald Group Publishing Limited, ISSN 1468-4535, ZDB-ID 2014462-3. - Vol. 36.2012, 5, p. 675-697
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate identity | Brand | Content analysis | Banking sector | Web sites |
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