Communicating with consumers : the information processing approach
Year of publication: |
1976
|
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Other Persons: | Ray, Michael L. (contributor) |
Publisher: |
Beverly Hills [u.a.] : Sage Publ. |
Subject: | Verbraucherverhalten | Informationsverhalten |
Extent: | 142 S. |
---|---|
Series: | Sage contemporary social science issues. - Beverly Hills [u.a.] : Sage. - Vol. 21 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Auch als: Communication research ; Vol. 2, Nr. 3 |
ISBN: | 0-8039-0579-3 |
Source: |
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