Comparing internal and alliance-based New Product Development processes : case studies in the food industry
Year of publication: |
2011
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Authors: | Olsen, Nina Veflen ; Gripsrud, Geir |
Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 13.2011, 3, p. 245-261
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Subject: | Produktentwicklung | New product development | Vergleich | Comparison | Effizienz | Efficiency | Unternehmenskooperation | Inter-firm cooperation | Ernährungsindustrie | Food industry |
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