Comparison between hotels and motels using CRM effect model : an empirical study in Taiwan
Year of publication: |
2012
|
---|---|
Authors: | Wu, Shwu-ing ; Chen, Jui-ho |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 31.2012, 4, p. 1254-1263
|
Subject: | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Taiwan |
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