The impact of customer relationship management and internal marketing on business performance : a comparison of lodging industries
Year of publication: |
January-February 2016
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Authors: | Chen, Jui-Ho ; Wu, Shwu-Ing |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 27.2016, 1/2, p. 17-33
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Subject: | customer realtionship management | internal marketing | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance |
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